Customer Centric Design Thinking Course

Customer Centric Design Thinking (CCDT) is a human-centered approach to innovation, emphasizing empathy, observation, creativity, and experimentation to address unmet customer needs. Adopted by companies like Apple, Airbnb, Nike, etc., it drives growth by delivering solutions that are desirable, feasible, and viable. Through focused workshops, this program equips professionals with practical tools to solve real-world challenges, fostering innovative thinking in both personal and professional contexts.

Why IMT Ghaziabad online design thinking course is unique?

Since 2016, IMT Ghaziabad has empowered 4,000+ learners to innovate and excel through Design Thinking.

Our faculty cohort combines extensive experience from both industry and academia, offering students a well-rounded, practical, and insightful learning experience.

Hands on experience with real-world, industry-relevant projects that adds value to student’s professional profile.

Students receive individual attention and support throughout the course, with live guidance at every step of the process, fostering an environment of continuous growth.

The course content is continually updated to reflect the latest trends and technologies in the field, ensuring students acquire skills that are in high demand.

Program Curriculum

Design Thinking - a powerful approach

What is Design thinking? Why is it important?
Stages of Design Thinking process
Application across Industries
Skills and capabilities required in Design Thinking Professionals
Importance of solving the innovation conundrum: Real – Win – Worth

Power of Curiosity & Problem Analysis

Empathy Maps and Personas
Identifying Pain points/unmet needs
Techniques used for Customer interaction
Need insight Analysis

Divergent Thinking

Moving from Insights to Idea
Methods of Ideation
Defining the Right Problems
Techniques for Enhancing Creative Thinking
Divergent and Convergent approaches

Storytelling & Feedbacks

Importance of prototyping
Types of prototyping
Selecting the best PoV for prototyping
Creating Low Fidelity prototypes
Prototype Display and prototype testing
Gathering Feedback

Who Should Attend?

The program is for teams and individuals who want to learn the proven systematic approach to problem solving and enhancing customer experience.

Managers from Marketing, R&D, product development, engineering and innovation domains
Designers, UX/UI Consultants
Product, Marketing, and Project Managers
Strategic Leaders - CXOs, CEOs, etc.
Founders / Entrepreneurs / Business Owners
Innovation and Growth Consultants
Anyone looking for a distinctive approach to solving problems

Program Deliverables

Certificate of completion by IMT Ghaziabad

Credible High Quality Content

Hand-outs / E-books

21 Hours of Live Learning

Mentorship / Alumni Status / Unlimited LMS Access etc.

Campus Immersion

Program Faculty

Dr. Shalini Rahul Tiwari

Associate Professor

Dr. Shalini Rahul Tiwari is an Associate Professor in the area of Strategy, Innovation & Entrepreneurship at IMT Ghaziabad. She has rich experience of 24 years in various capacities, in corporate and academia. She has recently authored a book on Design Thinking (Wiley India). She is certified design coach and trainer, having completed the Executive Program in Mastering Design Thinking from MIT, Sloan School of Management. She has delivered training programs to well-known corporate giants such as – Reckitt Benckiser, Maruti Suzuki, True Value, Coca Cola (India), GMR- Delhi Airport Authority of India, The Times of India (Bennett Coleman Ltd)., Navitasys, AMDOCS, Airport Authority of India, Hero Moto Corp Ltd. Indian Postal Academy, etc. She is a certified case teacher and writer by the Harvard Business School.

Jishnu Changkakoti

Professor

Jishnu Changkakoti is an MBA from IIM Calcutta and an engineer from NIT Calicut with over 30 years of overall experience, including 23 years in the FMCG and health care industries, and 8 years of teaching and consulting work. As an industry professional, he worked in companies like Johnson & Johnson, Samsung and Zydus Wellness Ltd. across multiple countries including USA, Indonesia and India. Jishnu is a certified executive coach and a graduate of the Executive Program in Mastering Design Thinking from MIT Sloan School of Management.

Dr. Susmi Routray

Professor

Dr. Susmi Routray is an IT and analytics professor at IMT Ghaziabad. She holds certifications as a Network Analyst from the National University of Singapore (NUS) in Singapore and St. Gallen University in Switzerland. Her MIT certification program in Design Thinking and Innovation, provides learners with cutting-edge frameworks for problem-solving. She has more than 24 years of experience in teaching, research, and consulting. Her specialisation areas include digital business models and innovation, AI Gen-AI, Data Analytics, Cloud Computing, and IoT.

Certificate Program for Professionals in
Customer Centric Design Thinking

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Why IMT Ghaziabad online design thinking course is unique?